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Creative's Preemptive Strike on nano

  September 25th, 2007



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Creative's Preemptive Strike on nano

Christmas is upon us, and every CE manufacturer is gearing up for the big retail fight. Creative makes a preemptive strike with a $20 price cut on its latest Zen 4GB from the previous $149 to $129, and a $50 slash for the 16GB from $299 to $249. The 8GB Zen remains at $199. Comparatively, the 3G iPod nano 4GB is now $20 more than the Zen of the same capacity, and the 8GB of both competing players will carry the same price.

Apple hasn't released a 16GB nano yet, so this gives Zen plenty of advantage of being the first flash-based PMP to offer at this native capacity - not to mention it can expand via SDHC cards. Then again, Zen is stuck in its glossy black whereas nano appeals to women with Product (RED).

Via Engadget

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