Ajay Bhatt - The Real USB Rock Star!

Intel just kicks off its multi-year global campaign with the goal of conveying a message that how far the computing industry has advanced with the chip giant's technologies. The first ad that appears on YouTube focuses on the co-inventor of Universal Serial Bus (USB), Ajay V. Bhatt, who holds several patents on the most broadly adopted external bus standard.

The ad begins with him going for a cup of coffee. An adoring fan show his appreciation with his home-made Ajay tee shirt, and several others surround him trying to get an autograph from the Intel Fellow and Chief Client Architect. The campaign agency for some reason found an professional actor to personify the star engineer. Perhaps Bhatt is just a very down to earth guy who doesn't really want real fans (like us) to recognize him in the public. Ad video after the jump.