November 2012 Ian Chiu
Trade exhibitions and press conferences have been one of the driving forces behind the rapid expansion of the flash drive market. Even though most companies have moved onto smartphone apps as another promotional channel, flash drives still remains a popular option for marketing purposes. Now things are about to get more exciting with intelliPaper which its company promises will open more opportunities for custom USB drives.
In a nut shell, intelliPaper is flash drive whose NAND components and USB contacts are embedded on a piece of paper, whether it be a wedding invitation, event ticket, gift card or takeout menu. Recipients can simply break, fold and insert the intelliPaper into an available USB port. After checking out the content, they are free to dispose of the drives as they see fit since intelliPaper is supposed to be as eco-friendly as a flash drive gets. The company founder, Andrew DePaula, first first conceived the idea when he started playing with his RFID-enabled ID badge back in 2008 and then realized this could go in another direction by putting a chip in paper.
His company hopes to raise a minimum of $300,000 through Indiegogo, a crowdfunding platform, before it can increase its manufacturing output and get things rolling. Funders will need to commit at least $100 if they want a USB writer and a stack of 10 DataNotes drives (between 8 to 32MB in capacity) to play with. As of this writing, it would seem there’s still has a long way to go before it reaches its financial target. So check out intelliPaper; see if it’s something that will spice up your PR materials.