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We have seen a USB lighter before, but not a lighter with a USB flash drive inside it like the Memlite. I guess the idea is that a smoker will always have their lighter with them, thus they will have a flash drive with them too.
Smokers who have the need to carry data, videos, MP3s or perhaps medical records around with them can store them in their lighter with Memlite. The USB drive pops out of the bottom of the lighter. I would assume that the lighter is refillable with lighter fluid, but the makes site says nothing about that. You can order the Memlite from a rather unsecure looking shopping cart for about $40 in black or orange with 512MB of storage. The color choices are odd considering the images plainly show several more options other than black or orange.
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