Pretty much the only real downfall that shopping online has, versus in person, is not being able to really get a feel for the product. The next best thing for web entrepreneurs is the interactive 360 product picture that lets you rotate the product around and around to view it from any angle. Ortery has wrapped this very desired web marketing tool into the
PhotoCapture 360M. In a nut shell, the PhotoCapture 360M combines all the tricks required to get these compiled, for they are many.
The heart of the system is a rotating platform with a remote control compatible with several popular pro-sumer DSLR cameras. The platform can support up to 100 lbs. and rotates the subject while automatically triggering the camera to take up to 200 pictures of the subject. The included software can then take the photos and stitch them together into either an animated GIF or a flash SWF movie. All manner of subjects can be digitized on their
various other models as well which can hold 25, 100 and 400 lbs. The Windows only software can connect to the rig via USB and make adjustments and preview your movie creation. Once you are done, you can set up another product and run through your entire
product catalog in just a few minutes per item. Ortery's not quite at the mass distribution phase for its hardware and is still negotiating with resellers. Web pricing is not currently available, quotes are created on a customer by customer basis. Too bad their business model isn't as advanced as their product.
USB Photo Studio in a Box for Poor Photographers
By Paul McCollum on April 29th, 2010
