Samsung YP-P2: Bimmer Edition

Samsung YP-P2 introduced last year is perhaps most well received MP3 player ever created by the Korean titan. The DAP remains a flagship product for Samsung's Yepp series with its large 3" 16:9 touch screen. And by providing a custom UI kit, it's never easier for brand names to tailor-make their own theme and then to pay Samsung laser engrave their logos on the back of the special P2s. That's exactly that BMW has asked Samsung to do.

Needless to say, every icon on the P2: BMW Edition is tie-in specific to a Bimmer (or Bemmer). BMW probably picked the P2 because of the DAP's extensive Bluetooth support. In addition, this particular P2 has a DMB digital TV tuner, which makes it more useful to Bimmer owners who often stuck in traffic jam. Nothing yet on pricing nor availability, but prepare to pay a premium for the brand.